Define Motors
How we built brand awareness for a new auto shop from the ground up.
Industry
Automotive / Auto Services
Type
Content Creation · Social Media
Model
Monthly Shoot · Instagram · TikTo
Location
Edmonton, Canada
Company Overview
Define Motors is a newly acquired auto shop in Edmonton stepping into a competitive and trust-driven market. With new ownership came a clear goal: get known and get chosen. They needed to build awareness quickly, while establishing credibility with a local audience that takes time to earn..
The Challenge
Starting fresh meant there was no existing brand presence to build from.
1. No content system
No existing library of photos or videos to use across platforms
2. Low awareness
The business needed visibility in a crowded local market
3. Trust gap
For auto services, trust is everything — and that has to be built quickly
4. Inconsistent posting risk
Without a system, content becomes reactive and drops off
The Solution
MONTHLY CONTENT PRODUCTION
We focused on creating a steady stream of high-quality, relevant content.
What we delivered:
1 monthly content shoot
Photo and video content for Instagram and TikTok
Short-form video assets designed for reach
Content aligned to real services and day-to-day operations
PLATFORM FOCUS
We prioritized platforms that drive discovery and local visibility.
Approach:
Instagram for credibility and presence
TikTok for reach and discovery
Content designed to feel real, not overly produce
CONTENT PILLARS
A mix of service promos, trust-building content, and educational posts — each category reinforcing a different part of the brand.
Service promotions (alignment, brakes, rims)
Trust signals (honest work, no upselling, speed)
Education series (winter driving, visibility)
Brand identity (team, shop, uniforms)
The Results
Instagram growth
Profile views up 982.8% · 7.4% engagement rate · +42 followers in period
Cross-platform reach
109,153 total views · 5.65% avg. engagement across Facebook, TikTok, Instagram
Consistent presence
Active on all three platforms with a growing, reusable content library
Foundation for growth
Content infrastructure in place to layer in paid ads, SEO, and lead generation
WHAT IS ENABLED
Ongoing visibility in the local market
A growing library of usable content
Stronger first impressions with potential customers
A foundation to layer in ads, SEO, and lead generation
WANT YOUR BUSINESS TO ACTUALLY BE SEEN?
If you’re relying on word of mouth alone, you’re leaving growth on the table.
We help you show up, consistently and strategically on socials.
WHAT CHANGED
Before: No content, no presence, limited awareness
After: Consistent content, active platforms, growing visibility
“[Client testimonial quote placeholder — e.g. what it felt like to go from no presence to showing up daily for their community]”